Léa Gossein

In 2025, fabric innovations are transforming the fashion industry, driven by sustainability, consumer demands, and technology. Eco-friendly materials like Tencel and smart textiles enhance performance and address environmental concerns. Brands must balance sustainability with quality and functionality, utilizing data insights to adapt and remain competitive in an evolving market.

This year, immersing myself in Heuritech’s fashion analysis has revealed just how dynamic and inventive the world of trends can be. Among the most fascinating are “core” trends—buzzing online and driven largely by Gen Z’s fast-paced, tech-enabled creativity. As the generation that distills complex ideas into catchy concepts, Gen Z has embraced the “-core” suffix […]

In the highly competitive world of fashion, efficient inventory management can make or break a brand’s success. Sell-through rate (STR), the percentage of inventory sold compared to the total stock received, is a critical metric for fashion brands and manufacturers.

Fashion marketing is essential for building brand identity, driving sales, and staying relevant in a fast-evolving industry. It combines creativity with strategic promotion to connect brands with their target audiences.

Understanding your customers has become more crucial than ever for brands seeking to stay ahead in a competitive market. Consumer insights offer businesses a powerful way to interpret and act on the vast amount of data generated by customer interactions, helping to create more targeted marketing strategies, enhance the customer experience, and ultimately drive sales. These insights go beyond basic market research by diving deeper into customer behavior, motivations, and preferences.

Fast fashion continues to dominate the market, driven by rapid production cycles that cater to real-time trends, allowing consumers quick access to the latest styles.
Growing consumer awareness is pushing fast fashion brands to adopt more ethical and eco-friendly practices, with second-hand shopping and upcycling emerging as counter-movements to traditional fast fashion consumption.

From sustainability to digital transformation, the fashion industry is set to navigate a complex landscape of challenges in 2024. Discover the top 10 challenges the fashion sector will face this year.

Discover our groundbreaking approach to trend prediction in fashion with our new forecasting model incorporating the most recent breakthroughs in forecasting technology, featuring state-of-the-art models recently highlighted in scientific research.

In the global apparel manufacturing industry, data-driven strategies will play an increasingly important role in driving efficiency and profitability. With Heuritech’s AI-powered insights, the future of manufacturing optimization is within reach.

Heuritech’s fashion experts study the latest runway styles and then analyse their adoption into the mainstream market using our AI-powered tool.
Through a series of key questions, this article explores how these data-driven insights assist various departments to leverage these insights.

As we bid farewell to an incredible 2023, at Heuritech we proudly reflect on a decade of AI expertise, marking our journey from creation in 2013 to becoming a leader in fashion technology.
This year was a testament to the constant balance between our AI prowess and the keen insights of our fashion experts. This synergy of data and fashion expertise continues to fuel the landscape of fashion analytics.